Our Target Audience
Primary audience
Our target audience will be around 15-20 years old mainly, the younger audience will be able to relate as it is what they're going through at this moment being a coming-of-age film. Our film will focus on issues which young people face on a day-to-day basis.
(below: an example of our primary target audience)
Secondary audience
Our secondary audience will consist of fans of the
genre's coming-of-age and drama. Our film will
suit them because these are the two genre's our film
fall under. Similar audience's would be attracted by
films such as 'The Breakfast Club' and 'The Perks Of
Being A Wallflower'.
How we intend to meet our target audience
We carried out a quiz in order to see how we could meet our target audience's demands and also put our film across to them on in terms of advertising. These are the responses that we received:
Our results show that our audience like action and rom-com films which indicates that we should also try and put elements from these genre's within our film.
Targeting our secondary audience
Our secondary audience consists of fans of the genre so to promote our films we can place adverts before coming-of-age films in the cinema and also use t.v sports to generate an audience that way. It is also clear from our research that sites such as Netflix are where most of our audience receive their films, this would therefore we a good place to make our film accessible our perhaps just use these sites for promotion.
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